Google Adwords came down with another big slap a few days ago and has banned literally thousands of Adwords advertisers leaving them with very little information as to why.
It doesn’t matter if they were promoting CPA offers, Clickbank products or their own product or website.
The problem is that Google’s emails simply don’t tell people why they have been banned and it seems calling or emailing Google to find out why is fat waste of time.
They’re just not responding or answering to any questions so it seems to me that they really just don’t care.
This ban has not been limited to people running rebill offers but rather a mix of accounts promoting anything from Clickbank products, CPA offers, poor landing pages, and their own products etc. In fact, I heard one company had been spending over a million dollars a year with Google Adwords selling their own coffee product and banned without explanation.
Regardless of all this, Google only accounts for 15% of all Internet traffic which might seem surprising to many website owners but what this means is there is a whole other world of traffic out there to drive leads to your business.
Now, sure it isn’t all that hard to create a new Adwords account (with some work)
1. Find a new computer
2. Purchase a new IP address
3. Open a new Adwords account under a new name and new credit card with a different name and address (i.e. mother-in-law?)
With the above being said, it appears that affiliate marketing on Google Adwords is dying a slow death and pay per click marketers need to start evolving their businesses outside of Google Adwords.
I recommend exploring other traffic courses such as media buys, ppv, natural seo, and video marketing doesn’t hurt either. Because as I said, Google represents just a small fraction of the traffic available online.
One of the best things about the above methods is that there are little or no campaign restrictions and alomost zero chance of having your account deleted, unlike Google.
I myself will be reducing my Google monthly spend to about 10% of my total monthly ad spend and focusing on heavily expanding out with other pay per click search engines and pay per view traffic sources.
If Google simply worked with their customers to clean up poor advertisements (i.e. removing flogs, etc.), they would still have a lot of loyalty from their advertisers. But for now, it seems more and more advertisers are just getting tired of these shenanigans, and those who do stick around with Google, in my mind, are just wasting their time and money in doing so.. because Google Adwords is fast becoming THE MOST expensive form of advertising, anyway.
All good things come to an end.
